The Arctic Liquid Freezer III 240 and the Cooler Master MasterLiquid 360 Atmos are tied in this objective comparison, as each component leads in two distinct specifications. The most impactful advantage for the Arctic Liquid Freezer III 240 is its MSRP, which is 43% better than the alternative. Conversely, the Cooler Master MasterLiquid 360 Atmos offers a significant physical advantage with a radiator size that is 50% larger than its competitor.

Choose the Arctic Liquid Freezer III 240 if your primary goal is to maximize value based on the MSRP advantage. This option is ideal for users prioritizing cost-efficiency. Alternatively, select the Cooler Master MasterLiquid 360 Atmos if your system configuration requires the increased surface area provided by the 50% larger radiator. This model is the superior choice for users whose builds can accommodate the larger physical footprint to leverage its specific size advantage.