The Arctic Liquid Freezer III 360 A-RGB and the DeepCool LS720 360mm are tied in their objective performance comparison, as each cooler leads in one of the four measured categories. While both units offer identical capabilities in two areas, the Arctic Liquid Freezer III 360 A-RGB provides a significant advantage in noise level, operating 32% quieter than its competitor. Conversely, the DeepCool LS720 360mm maintains a 33% advantage in MSRP, making it the more cost-effective option.

Users prioritizing a quiet computing environment should select the Arctic Liquid Freezer III 360 A-RGB to take advantage of its superior noise reduction. Those who are focused on budget efficiency should choose the DeepCool LS720 360mm, as it offers a more favorable MSRP. Because both coolers perform equally across the remaining metrics, the final decision rests entirely on whether the buyer values lower acoustic output or a lower initial purchase cost.