The Arctic Liquid Freezer III 360 A-RGB and the DeepCool LT720 360mm are tied in their objective performance comparison, as each component leads in one of the four measured specifications. The Arctic Liquid Freezer III 360 A-RGB provides the most significant technical advantage by offering a noise level that is 32% better than its competitor. Conversely, the DeepCool LT720 360mm holds a 13% advantage regarding its MSRP, making it the more cost-effective option based on the provided data.

Users prioritizing a quieter computing environment should select the Arctic Liquid Freezer III 360 A-RGB for its superior noise reduction capabilities. Those who are focused on budget efficiency should choose the DeepCool LT720 360mm, as it offers a more favorable MSRP. Since both coolers are otherwise evenly matched across the remaining specifications, the final decision rests entirely on whether the user values acoustic performance or initial purchase cost more for their specific build.