The Arctic Liquid Freezer III Pro 360 A-RGB and the DeepCool LS720 360mm are tied in their overall objective performance, as each component secures one victory across the four measured specifications. While both coolers offer identical capabilities in two categories, the Arctic Liquid Freezer III Pro 360 A-RGB provides a distinct advantage in acoustics, operating with a noise level that is 27% better than its competitor.

Users prioritizing a quieter computing environment should select the Arctic Liquid Freezer III Pro 360 A-RGB for its superior noise reduction. Conversely, those focused on budget efficiency should choose the DeepCool LS720 360mm, which holds a 17% advantage in MSRP. Since the two units are otherwise evenly matched, the final decision rests entirely on whether the buyer values lower operational sound or a more favorable initial purchase cost.