The NZXT Kraken Elite 360 and the NZXT Kraken Elite 360 RGB (2024) result in an objective tie across the evaluated specifications. While both coolers share identical performance in two categories, they each hold a distinct lead in one area. The NZXT Kraken Elite 360 offers a 19% advantage in MSRP, making it the more cost-effective option, whereas the NZXT Kraken Elite 360 RGB (2024) provides an 8% improvement in noise level performance.

Choose the NZXT Kraken Elite 360 if your primary goal is to minimize your initial investment, as it holds a significant advantage in MSRP. Conversely, select the NZXT Kraken Elite 360 RGB (2024) if you prioritize a quieter computing environment, given its superior noise level rating. Since both units are otherwise evenly matched, your final decision should rely entirely on whether you value lower upfront costs or reduced operational noise for your specific build.